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International expansion of SMEs in the Community of Castilla y León
‘Participation in the Climate and Refrigeration Exhibition (C&R) in Madrid 2023’.

Attendance at this international trade fair held in Madrid is part of our brand positioning strategy within the Spanish market for installations in building, civil engineering, and industry.

The Climate and Refrigeration (C&R) Exhibition, held in Madrid from November 13 to 17, 2023, was a meeting point for installation professionals.

We attended the exhibition in Pavilion 5 with a 144 m² stand, showcasing our productive and innovative capacity under the theme “Sustainable Innovation.”

The central idea of the stand revolved around a virtual tour where we displayed our full range of installation systems for buildings, providing a clear and straightforward view that could be accessed via mobile phones, tablets, or any other device.

The C&R exhibition is one of the most important events in the heating and climate sector internationally, through which we aim to:

  • Build awareness and strengthen our brand image as manufacturers of pipe and fitting systems made from thermoplastic materials such as polypropylene and polyethylene.
  • Position ourselves as a Spanish manufacturer of sustainable solutions in the sector.
  • Offer distributors complete solutions, including pipes, fittings, accessories, and customized solutions like collectors and bespoke parts.
  • Present ourselves to specifiers as a brand that provides comprehensive and sustainable solutions for their projects.

Main sectors

Building, civil engineering and industry.

Specific objectives

Position ABN as a Spanish manufacturer of pipe and fitting systems in thermoplastic materials such as polypropylene and polyethylene, with a global commitment to sustainability, backed by environmental certifications for our main product lines.

Expected results:

  • Increase brand awareness and recognition as a Spanish manufacturer of pipe system solutions.
  • Position our products in the national and international markets as environmentally sustainable products.
  • Enhance the visibility of ABN and reinforce our commitment to the circular economy as reliable partners for sustainable construction projects.
  • Seek distributors at both the national and international levels.